It is believed that the trademark “Iqiyi” registered by itself is registered as a business name without authorization, which damages its legal rights. Beijing Aiqiyi Technology Co., Ltd. will use iQIYI (Shenzhen) Film and Television for unfair competition disputes. Media Co., Ltd. sued the court and demanded that the company immediately stop using the name "Iqiyi" and compensate the economic loss of 2 million yuan. Recently, the Haidian District People's Court of Beijing accepted the case.
The plaintiff, iQiyi Technology Co., Ltd. alleged that it is the main body of the iQiyi website. The iQiyi website was launched in 2010 and was approved to register the “Aiqiyi” trademark in January 2013. After a long period of industry exploration and accumulation. Iqiyi gradually formed an ecosystem with IP as the core, providing pan-entertainment services around film, literature, comics, games, e-commerce and live broadcasting. In January 2018, the "Aiqiyi" trademark was recognized as "China Well-known Trademark" by the Trademark Office of the State Administration for Industry and Commerce.
In October 018, after complaints from users, Aiqiyi Technology discovered that Aiqiyi (Shenzhen) Film and Television Media Co., Ltd. had stolen the "Iqiyi" brand name. In July 2018, the company name was changed from "Shenzhen Lifeng Tiancheng Trade". Co., Ltd. was changed to "Aiqiyi (Shenzhen) Film and Television Media Co., Ltd., with a registered capital of 10 million yuan. The changed business scope has increased film production, Internet information services, organization of cultural and artistic exchange activities, advertising business, conferences. And exhibition services and other services.
The plaintiff, iQiyi Technology Co., Ltd. believes that the "Iqiyi" brand has a wide market reputation and reputation after long-term use and publicity. The company name and business scope of Aiqiyi (Shenzhen) Film & TV Media Co., Ltd. are highly coincident and deceptive to the plaintiff's core business. This kind of misappropriation of "Iqiyi" brand name makes iQiyi (Shenzhen) film and television Media Co., Ltd. is tempting in the market and easily misleads the public to obtain the authorization or license of iQiyi Technology Co., Ltd. for its business or its specific relationship with iQiyi Technology Co., Ltd. The reputation and image of a technology company. It caused serious market confusion and destroyed a good market competition order.
Currently, the case is under further investigation.